Golden Content

gives you ongoing learning

and support for all your HR

and recruiting needs.

 

Writing Amazing Job Ads

Your job ad needs to stand out from the crowd – you need to draw candidates in and invite them to find out more. With the many and varying media we now use for recruitment it is more important than ever that your ad not only gets noticed but that it is written in the right style for the media you choose to use. Follow our easy to use Guide to turn your ads into candidate magnets.

Writing Amazing Job Ads Contents

  • Overview
  • Introduction
  • The Role of Job Ads
  • The Job Ad Is As Important As The Interview
  • Finding Talent Through Job Ads
  • Branding Through Job Ads
  • Assessing The Competition
  • Essential Information For Any Job Ad
  • Legal Stuff - What To Avoid In Your Job Ads
  • Job Ad Headlines
  • Selling Yourself and Your Employment
  • Why Creating Desire Is Important
  • Encouraging More Applications From Your Ad
  • How To Quality Applications From Your Ad
  • Job Ad Checklist

 

 

Employer Branding

How are you using your brand to attract high quality candidates? Candidates like to know who they are applying to – what that company is like as an employer and whether it is the right place for them. Having the right employer brand will attract candidates who want to work for you, will bring the right skills and be the right fit for your culture.

Employer Branding Contents

  • Overview
  • Introduction
  • What Is Employer Branding?
  • How To Build Your Employer Brand
  • How Can It Help My Recruiting?
  • Why Employees Want To Work For You?
  • Where Can I Showcase My Employer Brand?
  • Training, Development and the Future Career
  • Your Culture and why it is important
  • The Workplace Environment
  • Branding Recruitment and Hiring
  • Practical Tips For Becoming The Number One Choice for job seekers
  • Conclusion

 

 

Social Recruiting Academy

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

Social Recruiting Academy Contents

Coming Soon ...

 

Handling Conflict in the Workplace

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

 

Handling Conflict in the Workplace Contents

Coming Soon ...

 

Interviewing Skills, Styles & Questions

There is more to interviewing than asking a few questions to see how candidates respond! Make sure your interviews get the best out of candidates, that your questions cover the most important areas, that you probe to clarify points of uncertainty and are able to read the candidate’s body language.

Interviewing Skills, Styles & Questions

  • Overview
  • Introduction
  • Hiring The Right Person
  • The Importance of a Good Interview
  • What An Interview Should Achieve
  • The Job and Person Specifications
  • Styles of Interview
  • Asking Questions
  • How To Ask Questions
  • Common Interview Failings and Traps
  • Tips for Better Interviewing and Hiring
  • Selection Tools - Psychometrics
  • Conclusion

 

 

Running Assessment Centres

Assessment centres are a great way of selecting between potential recruits or require specialist skills. Identifying star performers is made easier by setting tasks or exercises that show you how they perform in action and interact in a team environment. Find out how to develop and deliver high quality assessment centres using your own resources.

Running Assessment Centres

  • Overview
  • Introduction
  • What Are Assessment Centres?
  • Why Should I Use Them?
  • Getting A Better Idea Of Talent
  • How Assessment Centres Should Be Structured
  • What Skills Should You Assess?
  • The Pitfalls of Assessment Centres
  • What To Look For On Assessment Day
  • The Logistics Of Running Effective Assessment Centres
  • How Assessment Centres Can Improve Long-Term Retention
  • Assessing Against A Competency Framework
  • Practical Guidelines For More Effective Assessment Centres

 

 

Graduate/Apprentice Selection

Have you thought about employing graduates or starting your own apprentice scheme? With high quality talent and specialist skills in short supply the benefits of selecting you own talent for the future by far outweigh the cost. Our Guide will provide you with the practical advice and support you need to get started.

Graduate/Apprentice Selection

  • Overview
  • Introduction
  • Why Hire Graduates and Apprentices?
  • Attracting The Right Calibre of Applicant
  • Designing A Graduate Recruitment Process
  • Assessment Centres - Should You Use Them?
  • How To Structure Graduate Interviews
  • What To Look Out For and How To Appraise Them
  • Difficulties With Hiring Graduates
  • Getting The Most From Your New Recruits On Day One
  • How Do Graduates And Apprentices Fit In?
  • Hiring Interns and The Law
  • Training and Development For Graduates
  • Retaining Graduate Talent
  • Building A Career Trajectory
  • Pipeline Planning
  • Conclusion

 

 

Employee Benefits & Rewards

The benefits and rewards you offer to your staff says a lot about you as an employer and can make a difference to candidates making the decision to apply or remain with you. Our Guide covers the range of benefits and rewards available and will help you to determine which are appropriate for your business.

Employee Benefits & Rewards

Coming Soon...

 

 

Pay Rises & Salary Benchmarking

Managing pay reviews and ensuring you reward your staff appropriately is essential to keeping them engaged and motivated but how do you know you are paying the market rate? Our Guide will take you through the process and give you some clear guidance on benchmarking your salaries to position you in the market.

Pay Rises & Salary Benchmarking

Coming Soon...

 

 

Communicating Internally

Having the right approach to communication with your staff is essential to running your business and keeping your staff engaged and motivated. Your staff are your voice to your customers and the face to the outside world. Use our Guide to plan your internal communications to keep your staff informed and up to date.

Communicating Internally

  • Overview
  • Introduction
  • The Value of Communication
  • How Communication Affects Engagement and Performance
  • What Information Should You Communicate?
  • Building A Two-Way Conversation With Staff
  • How To Get Departments Talking
  • Establishing Communications Processes
  • Keeping Employees Engaged Through Communication
  • Tools For Soliciting Information From Staff
  • Ensuring Clear Communication With A Communications Plan
  • Social Media And Internal Communications
  • Practical Tips For A More Connected Business
  • Tips For Communicating Change In Your Business
  • Conclusion

 

 

Handling the redundancy process

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

Handling the redundancy process

  • Overview
  • Introduction
  • Approaching the redundancy process
  • The rights of your employees
  • Selection criteria for redundancy
  • Who should handle meetings?
  • The correct paperwork
  • How to leave on good terms
  • Redundancy payments
  • Conclusion

 

 

Performance Management

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

 

Performance Management Contents

  • Overview
  • Introduction
  • Why Have a Performance Culture?
  • The Benefits To Management, Your Staff and Your Organisation
  • Why Make It Formal?
  • How Should The Performance Management Process Be Designed?
  • What Elements Of Business Objectives Should You Cover?
  • What Tools & Techniques Can You Use To Management Performance?
  • The Importance of Keeping Good Records
  • Performance Management: The Process
  • Addressing Underperformance
  • Conclusion: Manage Performance For Better Staff Outcomes

 

Staff Retention and Engagement

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

Staff Retention and Engagement Contents

  • Overview
  • Introduction
  • Understanding the Employment Lifecycle
  • Defining your Company Culture
  • Setting Clear and Realistic Expectations
  • Defining Structure and Job Roles
  • Your Environment and What is Says About Your Business
  • Staff Well Being
  • Maintaining Engagement
  • Getting the Most Out of Your Star Performers
  • What To Do About Disengaged Employees?
  • Employee Turnover
  • Keeping Up Appearances
  • Practical Tips and Tools to Motivate and Engage Your Team

 

Talent pipeline and succession planning

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

 

Talent pipeline and succession planning Contents

Coming Soon ...

 

Flexible working

Are you embracing social recruiting? Do you know what social media can do for you and your brand when you start to use it for recruiting? Our Guide will answer the questions you might not have even thought to ask along with giving you guidance on developing a clear plan for making the most out of social media to attract the very best candidates available.

Flexible working Contents

  • Overview
  • Introduction
  • What Is Flexible Working?
  • Why Employees Want Flexibility
  • Costs vs. Benefits of Flexible Working
  • Who Wants Flexible Working?
  • The Workplace Of The Future
  • Creating The Optimum Workplace Environment
  • Providing Millennial-Friendly Employment Conditions
  • Avoid Losing Out To More Modern Employers
  • Future Proof Your Business With Non-Traditional Working Options
  • Why Your Business Needs To Be Forward Thinking
  • Conclusion

 

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